Medical SEO – Digitally Transform Your Medical Practice

Medical SEO services that increase rankings

STEP ONE

Medical Website SEO Audit

SEO in the orthopedic specialty presents a unique set of challenges unlike almost any other industry. Why? Because it involves navigating multiple layers and considerations—such as handling multiple locations, subspecialties, and physicians. Each surgeon wants to rank highly in local search results for their specific subspecialty (think “hand surgeon near me”). So, how do you build a website that performs well for top conditions and treatments across various locations, while also ensuring that each surgeon’s page ranks well for their subspecialty? With years of expertise and a proven track record, we’ve mastered this process for large orthopedic groups just like yours. Schedule a call with us, and we’ll show you how.

STEP TWO

Medical Website SEO

On-page medical website SEO, user experience, and website design are essential components of successful search engine optimization. Your medical website’s SEO serves as the foundation, or “hub,” upon which all other SEO efforts are built. Without a strong SEO structure in place, other strategies will likely fall short in improving your rankings. Our approach to SEO for medical websites begins with a comprehensive, page-by-page optimization of your title tags and header tags, ensuring they are properly structured and utilize the right geographical identifiers to enhance your visibility in local search.

STEP THREE

Localized Medical Search Engine Optimization

When you perform a locally focused search, like typing “mental health services near me,” the top results and the Google My Business “Local 3 Pack” map are largely determined by three key factors: proximity, relevance, and reviews.

Local SEO is especially crucial for medical practices because the majority of your patients come from the nearby area. Without incorporating local SEO into your overall medical SEO strategy, your practice could be missing out on the most vital source of new business—your local online patients.

STEP FOUR

Content Marketing & Backlink Building

In the realm of SEO for medical practices, content is paramount. Having relevant, high-quality content on your website not only reassures potential and existing patients of your expertise in areas that matter to them, but it also signals to Google that your practice is a credible authority in your field—boosting your rankings in search results. Consistently updating your website with fresh content, such as blog posts, also provides valuable material to share on social media, a key platform for reaching new patients and an essential part of any digital marketing strategy. Additionally, publishing new content helps you target new keywords on Google, improves your local SEO when you focus on regional topics, and enhances your website’s overall visibility in search results.

STEP FIVE

Online Review Generation for Local Medical SEO

Reviews play a crucial role in determining local search rankings. When a potential patient searches for “knee replacement near me,” Google My Business pages with reviews that specifically mention knee replacements are more likely to appear in the map results. That’s why it’s essential to gather as many positive reviews as possible from your satisfied patients, especially those that mention the specific procedures you want to rank for.

Are you currently collecting reviews from every patient who leaves your office? Many practices miss out on this valuable aspect of medical SEO simply because they lack a system for managing physician reputation. But don’t worry—we’ve got you covered.

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