Healthcare Marketing Automation

Convert more leads and retain patients by using marketing automation for personalized email nurture campaigns. Tailor your messages to each potential patient and build a relationship of trust before they even step through your door.

Benefits of Healthcare Marketing Automation

When used effectively, marketing automation is a powerful tool for creating a comprehensive engagement platform that connects with potential and existing patients. The reality is that no marketing campaign will convert 100% of leads into appointments. That’s where CRM and marketing automation come in—helping you nurture and engage with patients who aren’t quite ready to schedule an appointment yet, ensuring they stay connected with your practice until they are ready.

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Convert More Leads to Appointments

At Intrepy Healthcare Marketing, we have a saying: “You bought them, nurture them!” This means that when new patient leads are generated but don’t immediately book an appointment, we place them into a nurture sequence. Typically consisting of 8-12 emails, this sequence delivers valuable information and education about the services or treatments they showed interest in, with the goal of building trust and ultimately encouraging them to schedule an appointment.

Build Trust & Thought Leadership

Through marketing automation we can deliver personalized email or text content to interested patients and establish you as the physician or practice as an expert in the treatment or service they were inquiring about.

Upsell or Introduce New Services

Upselling existing patients overlapping or complimentary services is an easy way to generate new revenue and add continued care value to your patients. We can also create nurture campaigns to successfully roll out new services to high demand.

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Grow Your Email or Text List

Your email or text message list is one of the most valuable assets that a practice has. It is a direct line of communication between your practice and your patients. We can help build that list and turn it into an agent of growth for the practice.

Continue to Optimize Your Funnel

Refine, refine, refine. That is what we are always doing for our clients. We are never satisfied with good we want great. We will continue on a month to month basis analyze and optimize the marketing funnels we create for the practice.

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