Healthcare Social Media Agency

A healthcare social media agency offers numerous benefits and opportunities for your medical practice. With social media now widely used by people of all ages, it serves not only as a marketing tool but also as a platform for networking and connecting with patients and other healthcare professionals.

Benefits of Healthcare social media marketing

Educate your current patients and engage new ones through strategic healthcare social media marketing.

Healthcare social media marketing involves using platforms like Facebook, Instagram, LinkedIn, and others to present your practice in a more personal and engaging way. The aim is to strengthen connections with your current patients and attract new ones through your social media presence.

Active engagement on social media not only enhances your digital profile but also supports your website’s SEO, as they are interconnected. Social media provides a valuable channel for sharing your knowledge, expertise, health and wellness information, and updates about your practice.

Get your physicians creating impactful social media videos with CaptureMD.

Boost social media engagement by getting your providers on video.

We know first hand as healthcare social media marketers that success on social media is tied to the ability to get your physicians on camera. We also know that is way easier said than done. The truth is, patients want to hear directly from physicians and not about the latest staff birthday at the practice. That is why we developed and launched CaptureMD. A frictionless way for physicians to create social media ready videos and for practices to collect patient testimonial videos. Two of the most powerful pieces of content for now only social media, but advertising.

Boost social media engagement by getting your providers on video.

Step One

Content is King of Social Media

Patients visit practice social media profiles to learn and connect with providers. Healthcare social media success doesn’t come from simply setting up profiles and waiting for engagement. It relies on applying the 80/20 rule: focusing 80-90% of your content on educational material rather than practice promotion. Patients seek valuable information to enhance their health, and engaging content like videos, graphics, and images fulfills this need.

Step two

With Growth Comes Patients

We understand that demonstrating the effectiveness of your orthopedic marketing investments can be challenging due to the complexity of various EHRs, PMs, CRMs, and other systems. That’s why Intrepy Healthcare Marketing has developed its own marketing analytics and ROI reporting dashboard. This tool allows you to not only track the results of your marketing efforts but also see how many of those leads converted into patients in your EHR. Isn’t that a valuable way to measure success?

Step Three

Turn Your Physicians Into Thought Leaders

Increasingly, physicians are using social media to connect with patients and colleagues, build their legacy, and establish themselves as thought leaders in their field. Investing in video and audio content is an effective way to achieve this. Take, for example, Dr. Tim Tollestrup, who leverages YouTube and surgical videos to educate potential patients about unique surgical procedures.

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